Saturday, March 19, 2016

Week 9 PR

I stumbled on a article shared by Hootsuite that discusses the hierarchy needs of social engagement. This is obviously a play on words about Maslow's hierarchy of needs. The new hierarchy chart has taken the same concepts that Maslow presents and turns them into relevant behavior an individual experiences when on social media.

Social media hierarchy of needs

The fields begin with the basic necessities needed to engage with others on social media. Although the information seems like common knowledge, the levels of need address a more complex matter. Human behavior online mirrors that of behavior in person. It may happen behind a screen, but behavior needed for interaction is still pretty similar to real life interaction. 

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