How did 14-year-old Daniel Lara and 15-year-old Josh Holz, make a their video viral? They piloted it.
1. Josh produced entertaining content staring Daniel as the lead actor.
2. The test audience was Josh's Snapchat followers and replys were feedback for their performance.
Posting the videos to Josh's Snapchat, his friends became a network of encouragement and an audience to comment. The steady stream of views was analyzed as good feedback and the pair realized the success of their clips. They continued to produce content until perfected and then they debuted.
Ellen goes into detail about how the boys social media channels contributed to their success. I guess with the right tools, almost anyone could become a famous amateur director.
I watch Ellen daily and actually saw the episode when they were on the show. It's crazy how a simple crazy idea can go viral now-a-days. I think luck plays a factor in viral videos too. People can get a good clue of what people want, but you never know what could go viral. It's really just people being creative and if viewers find it interesting or not.
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