PNR This Old Marketing
Joe Pulizzi and Robert Rose do a wonderful job covering news through their weekly rants and raves. This week they covered the acquisition of Docalytics by Contently. Taking over Docalytics provides access to a data tracking and analytics software, Insight Engine.
Key features of the program include: the ability to track downloadable content, optimize lead capture forms, and integrate with marketing automation, CRM, and email marketing platforms (Businesswire).
Contently specializes in finding leads and is well known for helping journalists find work. Optimizing data will produce better, more streamlined content for B2B marketers while improving sales and finding business leads.
Larry v. IRS.
NPR Planet Money
Williams heard some advice from a lawyer that he did not have to pay his taxes. Williams filed sovereign citizenship by filing with California and formed a trust with Bank of America so all of his income was not in his name. 4 years later, Larry hadn't heard any news and he lawyer that gave his the advice had died.
It was another year before the IRS came after him. They started taking money from his bank account and sent him letters. Larry traveled to Australia when he was apprehended by police and sent to a holding cell to sign papers charging him of tax evasion.
He faced extradition for 3 years while living in the AU. When put on trial he claimed that he didn't know he was evading taxes based on incorrect advice. He wasn't charged with any criminal activity, but was fined and agreed to pay back his unpaid taxes.
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