I'm a PR major with a entrepreneurship minor. I like to think I learned a thing or two about both industries which is why I want to give a couple tips for startup owners.
There is some online discussion about whether a product or company should remain stealth before launch. I get it, some don't want to reveal the great mystery behind their craft and others are fairly modest in what they have created, but the confusion lies in the understanding of remaining stealth.
Remaining stealth is a good way to keep competitors from taking ideas and keeping the public at bay for a big reveal. Stealth is good but silent is not. Keeping silent may halt progress, create paranoia and spark mistrust.
Being silent keeps you away from events to promote your idea before its release. It keeps you from talking to the right people that can make your product happen. Keeping silent is counteractive if the great idea is kept out of the right hands. While one should never remain completely silent about an idea, one should also not brag about the idea as well. It's never a good idea to brag about an idea after a few too many cocktails at an industry event.
Sharing an idea before launch should be handled carefully and with the right people. Sharing with venture capitalists and investors could lead to cash flow or a court appearance. Although entrepreneurs hope for endorsements, many find themselves in court battling for rights to an idea they accidentally shared with the wrong unethical investor.
Be careful with who you share your idea with. Sharing is always a good way test the market and see if your produce means something to the public. It's also a good way to find people that can help you get to where you want to go. Have fun, be wary and most importantly don't give up!
No comments:
Post a Comment