tag:blogger.com,1999:blog-48683124467453436572024-03-14T05:28:42.452-07:00Social Media Spring 2016Anonymoushttp://www.blogger.com/profile/11931557791841923904noreply@blogger.comBlogger38125tag:blogger.com,1999:blog-4868312446745343657.post-2562588924491401572016-04-27T13:08:00.000-07:002016-04-30T13:14:56.573-07:00Week 15My turtle has been scavenging the bottoms of his tank to find any left over food. I mentioned in an earlier post how the water in the fish tank was turning greenish. Well, the problem continued for another few weeks, until I decided to evaluate what I might be doing wrong. After researching many fish blogs and fish tank articles, I figured I was feeding my fish too much. I cut back on the amount of food and after a few days, my tank started to clear up.<br />
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I found out my fish were pooping too much and the bacteria couldn't keep up with the waste. After limiting their food intake, they produced less waste and didn't create so much extra algae. I'm finally happy to say that the tank is clear and looks great!Anonymoushttp://www.blogger.com/profile/11931557791841923904noreply@blogger.com0tag:blogger.com,1999:blog-4868312446745343657.post-10995070681116952372016-04-22T13:00:00.000-07:002016-04-30T13:13:53.504-07:00Week 14 ReadingThis week's reading is the final chapter in Katie Paine's "Measure What Matters". It discusses how to measure nonprofit communications efforts, specifically in higher education. It discusses how everyone involved with a collegw is considered an important audience. From locals to alumi, those who have some steak of interesnt in a school should be considered an audience.<br />
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Katie Paine gives five steps to creating better measurement:<br />
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<ol>
<li>Identify and prioritize your audiences</li>
<li>Define your objectives and get everyone on the same page</li>
<li>Establish a benchmark</li>
<li>Pick a measurement tool and collect data</li>
<li>Analyze the data, gain insight, make changes and measure again</li>
</ol>
Anonymoushttp://www.blogger.com/profile/11931557791841923904noreply@blogger.com0tag:blogger.com,1999:blog-4868312446745343657.post-81417781403530961562016-04-21T12:53:00.000-07:002016-04-30T13:14:09.944-07:00Week 14 LifeMy turtle has loved the frozen worms I have been giving him. At Petco I noticed a freezer with pet food in it. After asking the store clerk, they said fish and turtles love these frozen blood worms. The worms are easy to plop in the water and feed to fish. The worms don't even defrost before my fish and turtle begin feasting. The worms come in small blocks and are just enough for all of my fish and turtle to eat within two minutes. Its fun seeing how excited they get for the worms. They like their dry fish food, but definitely not as much as the worms.<br />
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If you have any fish I'd completely recommend buying some for your fish. This is a treat for them, but also a meal substitute. I like to feed them worms every other meal, so they don't get too used to eating them.Anonymoushttp://www.blogger.com/profile/11931557791841923904noreply@blogger.com0tag:blogger.com,1999:blog-4868312446745343657.post-16278850198321396372016-04-20T11:58:00.000-07:002016-04-30T13:14:30.523-07:00Week 14 PRAny social media class can't ignore the social media giant, Twitter. Professionals have taken to Twitter to not just engage customers, but other professionals. It's not as segmented or private as LinkedIn connections, but there's a constant stream of data pouring in about PR. Any industry is on Twitter. Hashtags allow others to search and find feeds relevant to their interests.<br />
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Although hashtags are misused and made fun of, they are still a viable tool that allows users to connect interests. Data is more easily shared and it gives a category to what people are sharing. I think professionals using Twitter and its hashtags is a wonderful thing and I hope it doesn't go away any time soon.Anonymoushttp://www.blogger.com/profile/11931557791841923904noreply@blogger.com0tag:blogger.com,1999:blog-4868312446745343657.post-91342071626672940712016-04-11T19:29:00.000-07:002016-04-11T20:08:25.338-07:00Week 13 BlogI've been writing too many meat recipes so this week I'll go somewhat veggie. When I was at Le Cordon Bleu this recipe was one of my favorites. It surprised me with its wholesome flavor and healthy ingredients. I had never heard of the dish before I tried it, which happened quite often due to my inexperience at the time. If I ever have to cook a cheap, healthy and flavorful meal I'll turn to this week's recipe. I present, <a href="http://www.food.com/recipe/vegetarian-pasta-e-fagioli-pasta-and-beans-60404">White Bean Fagioli</a>.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpLt_naDn7MjQYE356vhyphenhyphenE2NkhsWDSR4dMOP5wTR9-JFMq0WMw_ZVbUe8y65crmlftodlk_XUEA4L2KzA1jrsPj22ljjYXS8uoJeaxKdQNYuqWWYYgjZIXPTbUdLviJDN_xQusSflk_g84/s1600/IMG_6936.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="239" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpLt_naDn7MjQYE356vhyphenhyphenE2NkhsWDSR4dMOP5wTR9-JFMq0WMw_ZVbUe8y65crmlftodlk_XUEA4L2KzA1jrsPj22ljjYXS8uoJeaxKdQNYuqWWYYgjZIXPTbUdLviJDN_xQusSflk_g84/s320/IMG_6936.JPG" width="320" /></a></div>
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I recently went to Olive Garden and took advantage of their endless soup and salad deal. I was impressed that they offered fagioli as an option. I had to try it since I've only tasted my own recipe. I was disappointed with the lack of flavor and watery consistent, but hey, I wasn't surprised. It was from Olive Garden, the McDonalds of Italian Food. If you have ever tried it and felt that something was missing, I recommend you try the recipe for yourself. The fresh foods used are incomparable to McOlive Garden canned ingredients. </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEilF3CeiwCbhnFu6Tu9dxwz_O4IhAFZAOI3X2mpYaTMi1ipn3jmDt7Lkt7HX9rIXKj_bmHrk9M08-0M_EkCahBaO_zDsU8Rw2Bdw4hCYgImnBauCHccoT65RZMf1a44LjHvrJ0BbTGZCjyF/s1600/Screen+Shot+2015-09-20+at+1.30.22+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEilF3CeiwCbhnFu6Tu9dxwz_O4IhAFZAOI3X2mpYaTMi1ipn3jmDt7Lkt7HX9rIXKj_bmHrk9M08-0M_EkCahBaO_zDsU8Rw2Bdw4hCYgImnBauCHccoT65RZMf1a44LjHvrJ0BbTGZCjyF/s640/Screen+Shot+2015-09-20+at+1.30.22+PM.png" width="486" /></a></div>
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I left out a few ingredients that were unneeded and mixed weirdly together. Basil and rosemary are too pundgent of flavors, especially with beans and pasta. Rosemary always reminds me of Thanksgiving, which I'm not going for here. I'm aiming for a taste that makes you feel like your enjoying a cool Fall day in the countryside of Italy.<br />
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Other than the unneeded herbs, I didn't use much of the vegetable stock. If your dish is dry then you should add the stock. Please, don't make the mistake of adding salt and pepper to the onions. Salt from the canned beans may overwhelm the recipe. Also if parmesan is used to garnish, it will add a salty flavor to the meal. Seasoning too early could put the entire dish at risk, so I'd stick to the culinary rule of seasoning just before serving.<br />
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This is a wonderful recipe that actually calls for too much flavor. Flavor is great, but can be overwhelming when not mixed correctly. Using the adjustments I made will keep the dishes flavor balanced and whole.Anonymoushttp://www.blogger.com/profile/11931557791841923904noreply@blogger.com0tag:blogger.com,1999:blog-4868312446745343657.post-90725436068669242252016-04-10T19:37:00.000-07:002016-04-11T20:08:35.365-07:00Week 13 PR LifeThis week I created a Twitter account under @STEIN_PR. I've been pretty successful and have been sharing PR tips and advice on my feed. One of my retweets was about the <a href="http://www.businessinsider.com/iab-2016-mixx-report-most-effective-digital-ads-2016-4?platform=hootsuite" target="_blank">15 best digital campaigns </a>in 2016. I thought this would be a good share for those looking for branding or campaign ideas that could be inspired to what someone else has done. So without further ado, present the 15 best digital campaigns in 2016!<br />
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<ul>
<li>Taco Bell Blackout</li>
<li>The Sun - "Dream Team"</li>
<li>Dallas Pets Alive- "Adoptable Trends" </li>
<li>The Ice Bucket Challenge</li>
<li>Google - "Androidify"</li>
<li>Nike - "The Las Game"</li>
<li>Nike Jordan - RE2PECT"</li>
<li>Pantene - "The Pantene Praise Project"</li>
<li>Comcast XFINITY- "Emily's Oz"</li>
<li>Always- "#LikeAGirl"</li>
<li>Union Station Kansas City- "Living History At Union Station" </li>
<li>Ikea Canada- "#SharetheBathroom"</li>
<li>Axe Black- "Bring The Quiet"</li>
<li>Smart USA- "Yo! Test Ride"</li>
<li>Taco Bell- Mobile ordering App</li>
</ul>
Anonymoushttp://www.blogger.com/profile/11931557791841923904noreply@blogger.com2tag:blogger.com,1999:blog-4868312446745343657.post-1962159277022182802016-04-09T20:07:00.000-07:002016-04-11T20:08:41.485-07:00Week 13 ReadingThis week in Measure What Matters, we read about how bloggers can be influencers with a large following. The chapter is useful to me not that I'm doing this blog ad wondering how I can better segment my data to my readers.<br />
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The author wrote that we must search for blogs that mention you or your marketplace most frequently. In order to do this we can make a spreadsheet of relevant mentions of a company. Another way is to verify that the blogs and bloggers are important. After analyzing blog mentions, ranking should occur. It's important to know how often the influencers are quoted. Blog Grader and Twitalyzer scores are tools to help analyze and rate blogs.<br />
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The author gave relevant and helpful suggestions for blogging tool. I hope to try these both out and see how they could help me analyze my traffic data.Anonymoushttp://www.blogger.com/profile/11931557791841923904noreply@blogger.com0tag:blogger.com,1999:blog-4868312446745343657.post-71500796728672131502016-04-07T12:48:00.000-07:002016-04-30T13:13:22.342-07:00Week 12 ReadingThis week, Katie Paine discussed how key influences may be used to present and support company products. Having a blogger try a product and write a review is a means to share content online. This is a way Apple has created such loyal customers. The company values the opinion of customers and those that are passionate about a certain product.<br />
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Paine introduced five ways to find top influencers:</div>
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<ol>
<li>Search for blogs that mention you or your marketplace most frequently</li>
<li>Verify that the blogs and bloggers are actually important</li>
<li>Measure final rank through Blog Grader and Twitalyzer scores.</li>
</ol>
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Anonymoushttp://www.blogger.com/profile/11931557791841923904noreply@blogger.com0tag:blogger.com,1999:blog-4868312446745343657.post-3353573506729676222016-04-06T22:29:00.000-07:002016-04-30T13:29:29.033-07:00Week 12 PRAt a PR lunch I was given the best pita bread with hummus. Now you may think, why pita bread with hummus? Well it was a luncheon at an Indian food restaurant. This was unique because my firm was pitching to their chef how we can bring catering business to theirs. While speaking personally with the chef, he ended up giving me a recipe for his family's favorite pita. That's why I'm sharing one of my favorite ethnic and somewhat-healthy hummus loving recipes, <a href="http://www.halfbakedharvest.com/traditional-greek-pita-bread/">Pita Bread</a>.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQmLMvZfaYNxmapEyvg0VUk4cnuMQ4hc_d0q2RPRKz2mtKWFUfD_RkNudrGrE4THNQFYYeGbXbT0s5EunZOuWnIW3BurKGRUctBf5kz0WUYZoIaQYi_SeOPDT9i70x2Y9kA1t-yuTQZxbE/s1600/Traditional-Greek-Pita-Bread-5.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQmLMvZfaYNxmapEyvg0VUk4cnuMQ4hc_d0q2RPRKz2mtKWFUfD_RkNudrGrE4THNQFYYeGbXbT0s5EunZOuWnIW3BurKGRUctBf5kz0WUYZoIaQYi_SeOPDT9i70x2Y9kA1t-yuTQZxbE/s400/Traditional-Greek-Pita-Bread-5.jpg" width="266" /></a></div>
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Pita bread is a great addition to almost any meal. If I'm trying to impress someone or am really feeling Mediterranean I'll go the extra mile and make a large batch. Just be aware, that you <b>will</b> have leftovers, not a bad thing.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_FvnXWM_Cve8izF5XsD_XtBbPTIZQq6RZK6A6WdWYjKl84LM7Z6IruxRkNVGiGKa5U8nDTdOnl5lYFyzWwhyS4phfFiSbZaX44ikeaTQnCM3BT8zqUWj3mg88w-0ovQb1Aeh2Zj6b-mH3/s1600/Screen+Shot+2015-09-20+at+2.14.20+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_FvnXWM_Cve8izF5XsD_XtBbPTIZQq6RZK6A6WdWYjKl84LM7Z6IruxRkNVGiGKa5U8nDTdOnl5lYFyzWwhyS4phfFiSbZaX44ikeaTQnCM3BT8zqUWj3mg88w-0ovQb1Aeh2Zj6b-mH3/s1600/Screen+Shot+2015-09-20+at+2.14.20+PM.png" /></a></div>
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The hardest part of making pita is cooking it. Using a mixer makes working the dough easy. Don't knead for more than 5-7 minutes so the gluten won't get too firm. I knead in increments of 1 or 2 minutes, or until the ingredients come together and the dough starts to firm.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZ3aXiC28ohpl38gF23oeursJClGoe6d-3rVmqwpRjYwwO7CdVQvC9julZ78f1oE3a6RTNFsjEyKp4NNO9NJzox3Rg8tCD28W3tz5vM6MPSTOUFPcwEoJl6dHC5TrOiI7B6_J06sW3mzNk/s1600/Traditional-Greek-Pita-Bread-2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZ3aXiC28ohpl38gF23oeursJClGoe6d-3rVmqwpRjYwwO7CdVQvC9julZ78f1oE3a6RTNFsjEyKp4NNO9NJzox3Rg8tCD28W3tz5vM6MPSTOUFPcwEoJl6dHC5TrOiI7B6_J06sW3mzNk/s320/Traditional-Greek-Pita-Bread-2.jpg" width="320" /></a></div>
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If you feel you have more dough than you need, it's alright to freeze some of it. Any dough or bread frozen won't ruin the flavor or texture. Bread is one of the few things that I'm absolutely comfortable with freezing.<br />
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If a flat pita rather than puffy is wanted, I'd recommend pressing down on the dough while it cooks on the skillet. Using a towel to push down will save you from burns.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmWh1rOXNqHbO7JO5iz2DBOAYClAxAIvRu_J9YHFEJrObQaTeq7u1pQS5DPw67TNRemsBsSy8uCVg-GG2p_rqEOGzB6PrX2JYnt-bmBp2DiWvWzJ2nSOj8Sp8uKXjZiAzDleM47SWH3Mix/s1600/Traditional-Greek-Pita-Bread-7.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmWh1rOXNqHbO7JO5iz2DBOAYClAxAIvRu_J9YHFEJrObQaTeq7u1pQS5DPw67TNRemsBsSy8uCVg-GG2p_rqEOGzB6PrX2JYnt-bmBp2DiWvWzJ2nSOj8Sp8uKXjZiAzDleM47SWH3Mix/s320/Traditional-Greek-Pita-Bread-7.jpg" width="320" /></a></div>
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I'm happy to share this and even happier if you enjoy pita with hummus.Anonymoushttp://www.blogger.com/profile/11931557791841923904noreply@blogger.com1tag:blogger.com,1999:blog-4868312446745343657.post-22227560176051574512016-04-05T20:37:00.000-07:002016-04-30T13:12:54.941-07:00Week 12 Bacon Wrapped DatesBefore coming back to school, my friends and I get together and have a big cook out. Drinking is the fun part, but the food is what we look most forward to. One of their favorite dishes that I make is so scrumptious that it's always the first to be gone. I learned about it from a local tapas restaurant that would serve it only for lunch. This week I present one of my favorite recipes, <a href="http://www.tastingtable.com/entry_detail/national/15319/Bacon_Wrapped_Dates_with_Parmesan.htm">Bacon-wrapped Dates</a>.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNe1Kuk30jCH2Cf9yU519KXJfFC7wWXD6cVcab3dj_fjWAxlR26-CXiCSvbOV1tKr9l6WvsE7arBJJ0xwoUKGGsKdOs2B81urkvoVAoIA1rLzZre9U19QhHavhZUbYl06tEGzq0WCGroCf/s1600/3b5652c99ade91e99f21776bc4136972.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNe1Kuk30jCH2Cf9yU519KXJfFC7wWXD6cVcab3dj_fjWAxlR26-CXiCSvbOV1tKr9l6WvsE7arBJJ0xwoUKGGsKdOs2B81urkvoVAoIA1rLzZre9U19QhHavhZUbYl06tEGzq0WCGroCf/s1600/3b5652c99ade91e99f21776bc4136972.jpg" /></a></div>
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The mix of bacon, cheese and dates flavors is sometimes overwhelming. A mix of smokey, sweet and nutty flavors send your taste-buds to the moon and back. Stuffing and wrapping is the most time-consuming part of the recipe. If put together well and cooked right, this dish is a guarantee hit at any party. </div>
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The recipes calls for Parmigiano-Reggiano to be stuffed in the dates. I usually substitute it with almond butter and use the cheese as garnish. If stuffing dates with almond butter be careful in preparation. As long as it doesn't touch the pan, or run off into the pan, there won't be any charring or burning. </div>
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When wrapping the dates, use toothpicks to keep the wrap tight. It'll also be an easy way for guests to pick up and eat the little delicacies. </div>
Anonymoushttp://www.blogger.com/profile/11931557791841923904noreply@blogger.com1tag:blogger.com,1999:blog-4868312446745343657.post-36974182775340249392016-04-04T22:22:00.001-07:002016-04-30T13:15:26.683-07:00Week 11 PRThis last week, each student in my social media class was responsible for creating a YouTube video and sharing it online. I decided to teach the world how to properly cook a hard boiled egg. The funny thing about hard boiled eggs is they are sometime hard to cook. It's all about getting the whites and yolk to coagulate without creating a grey flesh near the yolk. If you see any grey, you know you overcooked your eggs.<br />
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I enjoyed this project because I like video editing. I enjoy taking a story and engaging an audience through sight and sound. I usually engage through written content and rarely infographics, but when video is involved, I geek out.<br />
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If you would like to see the video check it out on my <a href="https://www.youtube.com/watch?v=epCqzFurvjY" target="_blank">YouTube </a>channel.Anonymoushttp://www.blogger.com/profile/11931557791841923904noreply@blogger.com0tag:blogger.com,1999:blog-4868312446745343657.post-46973302060838087972016-04-01T11:59:00.000-07:002016-04-30T13:16:39.482-07:00Week 11 ReadingReading "Measure What Matters" this week brought attention to how virtual events are being shaped by social media. Bringing audiences with similar interests through virtual conferences on platforms like Twitter. These virutal gathering create conversation and spark engagement for various industries.<br />
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The author also discussed how to develop a measurement plan. Step by step, Paine listed and defined how to achieve success in each step. The seven steps are a walk-through of how to achieve a company goal. It gives professionals a checklist that will better align what needs to be done and the actions needed to be taken. Here are the seven steps:<br />
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<li><b style="line-height: 18.2px;">Define Your Goals and Objectives.</b></li>
<li><b style="line-height: 18.2px;">Define Your Environment, Audience and Influence.</b></li>
<li><b style="line-height: 18.2px;">Define Your Investment. </b></li>
<li><b style="line-height: 18.2px;">Determine Your Benchmarks. </b></li>
<li><b style="line-height: 18.2px;">Define Your Key Performance Indicators.</b></li>
<li><b style="line-height: 18.2px;">Select the Right Measurement Tool.</b></li>
<li><b style="line-height: 18.2px;">Analyze Data</b></li>
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Anonymoushttp://www.blogger.com/profile/11931557791841923904noreply@blogger.com0tag:blogger.com,1999:blog-4868312446745343657.post-61976420063914655632016-03-30T11:58:00.000-07:002016-04-30T13:15:49.995-07:00Week 11 LifeMy turtle has been doing well, but the water tank has been turning somewhat green. The water seems to be dirty and I didn't know why at first. I went to Petco to ask what might be the problem. I spoke with a girl working in the fish tank department as she said that my tank was probably going through a water cycle. I had no idea what a water cycle was! She explained that the water needs to build up bacteria to turn the fish poop into a different molecule that isn't harmful to the fish. It could take up to two to four weeks to cycle through to produce the correct bacteria and balance my water.<br />
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I thought this was so interesting. I had no idea fish tanks usually all go through this cycle. I had always thought the water would just stay clear because of the filter, but that's not the case. It's living bacteria responsible for the care and maintenance of my turtle and fish.Anonymoushttp://www.blogger.com/profile/11931557791841923904noreply@blogger.com0tag:blogger.com,1999:blog-4868312446745343657.post-18409402269703369552016-03-26T16:39:00.000-07:002016-04-30T11:50:31.052-07:00Week 10 Life Alfredo Sauce Recipe One of my favorite things learned in culinary school was how to make sauces. I feel like jarred sauces are too pricey, contain too much sodium and personally have me burping all night. Homemade sauce is, in my opinion, the best way to go for any tomato or cream sauces.<br />
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My friends wanted to make some pasta the other night, but they didn't have any sauce to use. I asked if they had milk and flour, since that's all you need to make a simple béchamel sauce. They did. Since they also had Parmesan, I made for them what I will present to you, <a href="http://www.chef-in-training.com/2015/07/perfect-homemade-alfredo-sauce/">Alfredo sauce</a>.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjD_R3wIW0BlMeKogUFa86uqxljQPrP7oFmrCBfGBX68MHWjLES6UZFG3BfrlVU3EJi8mYLtTNKTLZz-ZDN0GImHxYs6QSD8EzUwLntLOfitGFyEy3yQi6VBKEjkAhQiuOuYWNoZxESM6XU/s1600/Homemade-Alfredo-Sauce.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjD_R3wIW0BlMeKogUFa86uqxljQPrP7oFmrCBfGBX68MHWjLES6UZFG3BfrlVU3EJi8mYLtTNKTLZz-ZDN0GImHxYs6QSD8EzUwLntLOfitGFyEy3yQi6VBKEjkAhQiuOuYWNoZxESM6XU/s320/Homemade-Alfredo-Sauce.jpg" width="213" /></a></div>
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The unfortunate thing about sauces is that it's hard to keep an even consistency. Working with milk is the tough part. Milk tends to scorch and especially when using a roux. It tends to break, milk solids separate, and it leaves you with powdery flakes of milk.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyLZItTp7wCdIsXj3YQ3yM-NV_rHT8OV3dBCbgyV7oAJCDPv0zNthHRbG6cmA9eKPMasmVhk-jzcxZpnMxId2RQmXvHzJLJ1c_FKJdfwUnaReHZrH7Alqhi27MneInXBHELDB1tndnolqI/s1600/Screen+Shot+2015-09-20+at+2.27.49+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="526" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyLZItTp7wCdIsXj3YQ3yM-NV_rHT8OV3dBCbgyV7oAJCDPv0zNthHRbG6cmA9eKPMasmVhk-jzcxZpnMxId2RQmXvHzJLJ1c_FKJdfwUnaReHZrH7Alqhi27MneInXBHELDB1tndnolqI/s640/Screen+Shot+2015-09-20+at+2.27.49+PM.png" width="640" /></a></div>
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The recipe I'm using does not call for a roux. For a thicker consistency, make a quick <a href="http://www.barilla.com/content/howto/how-make-blond-roux">blonde roux</a> and let it cool on the side. I added it to the sauce in small increments, while stirring until a thick constancy is reached. Try not to make it too thick because the cheese thickens up the sauce. Make sure the sauce isn't too hot when adding the cheese. This could separate the milk solids in the cheese and leave gross white specks that ruin the sauce's beauty. I've ruined many sauces due to my impatience. Please, let it cool before adding the cheese. </div>
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If done right, you'll come out with one of the best sauce you've ever tasted. Plus, it's always impressive to make a sauce.</div>
Anonymoushttp://www.blogger.com/profile/11931557791841923904noreply@blogger.com0tag:blogger.com,1999:blog-4868312446745343657.post-55836271404904137222016-03-22T16:44:00.000-07:002016-04-30T11:51:12.262-07:00Week 10 PRTwo teens from Riverside, California, quickly came into fame through their viral YouTube video titled Damn Daniel. It's been re-tweeted more than 300,000 times, continues to be uploaded by YouTube influencers, and landed the two in an interview with <a href="https://www.youtube.com/watch?v=_LUX70mXcEE" target="_blank">Ellen</a>. It has been remixed as a song and has<br />
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How did 14-year-old <a href="https://twitter.com/daniel_laraa" target="_blank">Daniel Lara</a> and 15-year-old <a href="https://twitter.com/josholzz?ref_src=twsrc%5Etfw" target="_blank">Josh Holz</a>, make a their video viral? They piloted it.<br />
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1. Josh produced entertaining content staring Daniel as the lead actor.<br />
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2. The test audience was Josh's Snapchat followers and replys were feedback for their performance. <br />
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3. Premiering through YouTube, Damn Daniel went public and was distributed to Josh Holz and friend's Facebook platform.<br />
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Posting the videos to Josh's Snapchat, his friends became a network of encouragement and an audience to comment. The steady stream of views was analyzed as good feedback and the pair realized the success of their clips. They continued to produce content until perfected and then they debuted.<br />
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Ellen goes into detail about how the boys social media channels contributed to their success. I guess with the right tools, almost anyone could become a famous amateur director. Anonymoushttp://www.blogger.com/profile/11931557791841923904noreply@blogger.com1tag:blogger.com,1999:blog-4868312446745343657.post-12284964880244226582016-03-21T16:56:00.000-07:002016-04-30T11:49:14.522-07:00Week 10 ReadingThe new book I am reading for my Social Media Principles course is titled "Measure What Matters". In the first two chapters the author Katie Paine emphasizes how PR professionals need to maintain relationships in social media. Paine stresses that measurement isn't just the statistics that your social sites represent, but the relationships that are made with the customers that counts. Good relationships are key in gaining trust, which leads to sales and (hopefully) produces profits.<br />
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In order to understand how well a company is doing, Paine suggests to look at the competition and note their success. A strategy may be formed from competitive outlooks. Noting strengths and weaknesses on competitors social pages may help guide what will work for your own social pages. <br />
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I'm excited to be reading about measurement in PR. I hope Paine will touch on Google Analytics and some recent data tracking software that may help me in the future.Anonymoushttp://www.blogger.com/profile/11931557791841923904noreply@blogger.com0tag:blogger.com,1999:blog-4868312446745343657.post-22216108465847886092016-03-20T11:40:00.000-07:002016-04-30T13:17:15.013-07:00Week 9 LifeI love my turtle. I bought him after spring break and its been a learning experience ever since. I named him the oh so original name of Mr. T, short for Mr. Turtle. I believe he is a boy because his tail is a little longer. Once a certain age, if the tail is longer, it means the turtle is a male.<br />
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He is a yellow belly slider and is very aware of his surroundings. I take him out of his tank and let him walk around the room often. He seems to like the exercise. He is just a baby so I'd say he's no longer than 2 inches. I always have to wash my hands after I handle him, due to a risk of salmonella poisoning I may get from handling him.<br />
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I'm a little worried about taking him with me across the country. I think he'll be fine to be out of water all day, but just in case, I'll make sure to put him in some water in a to-go container when I stop to use the restroom. He seems like a healthy little turtle, so I'm pretty certain he'll be fine.Anonymoushttp://www.blogger.com/profile/11931557791841923904noreply@blogger.com0tag:blogger.com,1999:blog-4868312446745343657.post-88312202592715906952016-03-19T11:33:00.000-07:002016-04-30T13:17:44.868-07:00Week 9 PRI stumbled on a article shared by <a href="https://blog.hootsuite.com/social-media-hierarchy-of-needs-audience-engagement/?utm_source=twitter&utm_medium=owned_social&utm_campaign=social_hootsuite&Last_Associated_Campaign__c=701a0000002JXk5" target="_blank">Hootsuite</a> that discusses the hierarchy needs of social engagement. This is obviously a play on words about Maslow's hierarchy of needs. The new hierarchy chart has taken the same concepts that Maslow presents and turns them into relevant behavior an individual experiences when on social media.<br />
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<img alt="Social media hierarchy of needs" height="229" src="https://blog.hootsuite.com/wp-content/uploads/2015/02/unnamed.gif" width="320" /></div>
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The fields begin with the basic necessities needed to engage with others on social media. Although the information seems like common knowledge, the levels of need address a more complex matter. Human behavior online mirrors that of behavior in person. It may happen behind a screen, but behavior needed for interaction is still pretty similar to real life interaction. </div>
Anonymoushttp://www.blogger.com/profile/11931557791841923904noreply@blogger.com0tag:blogger.com,1999:blog-4868312446745343657.post-12213620043726925122016-03-18T11:19:00.000-07:002016-04-30T13:18:11.423-07:00Week 9 ReadingThis week our social media class read the introduction to "Measure What Matters" written by Katie Paine. The preface and forward were about how well the author has done in the past with measuring relationships. It was like a testimonial as to how well the author has done her job. This adds credibility to her name and shows how other professionals trust her. Any information I will read, seems to be backed up by this opening section. I feel like I can trust her opinion and what we will learn with the chapters to come. Anonymoushttp://www.blogger.com/profile/11931557791841923904noreply@blogger.com0tag:blogger.com,1999:blog-4868312446745343657.post-72498659883231857452016-03-10T07:50:00.002-08:002016-03-10T09:01:28.478-08:00How To Blog Better- Includes a podcast!<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 12.8px;">
This week I had to record a podcast regarding social media. I've been listening to quite a few podcasts and those that are related to social media usually give advice or talk about news stories or changes in the field.<br />
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For my podcast I decided to give tips about blogging. Since our class is required to post multiple weekly blogs, I thought some advice might come to use for those wanting to up their views. Though the advice I give calls for some to totally revamp how they blog, I think this podcast will be helpful to even the most amateur bloggers.<br />
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So check out the link if u have some time and want to improve your blogging experience. Your view helps my grade and helps you learn a little more about blogging. </div>
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<span style="color: #222222; font-family: "arial" , sans-serif;"><span style="font-size: 12.8px;"><a href="https://soundcloud.com/steink21/podcast-for-social-media">https://soundcloud.com/steink21/podcast-for-social-media</a></span></span><br />
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<span style="color: #222222; font-family: "arial" , sans-serif;">Show Notes:</span><br />
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<span style="color: #222222; font-family: "arial" , sans-serif;">Tips for helping make your blog better</span><br />
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<span style="color: #222222; font-family: "arial" , sans-serif;">1. Don't worry about design</span><br />
<span style="color: #222222; font-family: "arial" , sans-serif;">2. Create a wow factor</span><br />
<span style="color: #222222; font-family: "arial" , sans-serif;">3. Be consistent with posting</span><br />
<span style="color: #222222; font-family: "arial" , sans-serif;">4. Get a domain name</span><br />
<span style="color: #222222; font-family: "arial" , sans-serif;">5. Have social media lead to blogs</span><br />
<span style="color: #222222; font-family: "arial" , sans-serif;">6. Start tagging</span><br />
<span style="color: #222222; font-family: "arial" , sans-serif;">7. Utilize social media</span><br />
<span style="color: #222222; font-family: "arial" , sans-serif;">8. Engage in conversation</span><br />
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<span style="color: #222222; font-family: "arial" , sans-serif;">Special guest social media expert Paul Davidson from Wicked Media is joining in the conversation this week. </span></div>
Anonymoushttp://www.blogger.com/profile/11931557791841923904noreply@blogger.com1tag:blogger.com,1999:blog-4868312446745343657.post-6306705659030583012016-03-07T08:36:00.000-08:002016-04-30T13:50:58.922-07:00Week 7- Spring Break 2016Last week was my school's spring break and I took the time off to fly home and visit my family in Las Vegas. When I return home, I usually go out with friends, eat at nice restaurants and enjoy the missed company of my cat. This visit was a little different. Instead of celebrating being home, I was celebrating my graduation and leaving ONU.<br />
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I was a little disappointed that I didn't go see a famous dj or spend money I didn't have on gamble with friends, but I felt like my time was better spent bonding with friends rather than being entertained with them Having more time around my old house, cooking with family and sleeping in my waterbed (yes I have a waterbed) was a much more enjoyable time than I would have had dancing at Omnia. </div>
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I'm happy my time here in Ada is almost finished. I can't believe this is my last stretch away from home. Soon I will be back for good and this daily homesick feeling with subside. I'm so excited for it all to happen, yet somewhat sad my college career is finally over. </div>
Anonymoushttp://www.blogger.com/profile/11931557791841923904noreply@blogger.com2tag:blogger.com,1999:blog-4868312446745343657.post-41165440713757680422016-02-23T08:21:00.000-08:002016-02-24T15:36:40.905-08:00Today in PR<b><span style="background-color: white; color: #222222; font-family: "arial" , sans-serif;"><span style="font-size: medium;">Contently Acquires Docalytics to Enhance Capabilities.<span style="font-size: large;"> </span></span></span></b><br />
<b><span style="background-color: white; color: #222222; font-family: "arial" , sans-serif;"><a href="http://contentmarketinginstitute.com/pnr-with-this-old-marketing-podcast/" target="_blank">PNR This Old Marketing</a></span></b><br />
<span style="background-color: white; color: #222222; font-family: "arial" , sans-serif;">Joe Pulizzi and Robert Rose do a wonderful job covering news through their weekly rants and raves. This week they covered the acquisition of </span><a href="http://www.docalytics.com/marketing/platform" style="font-family: arial, sans-serif;" target="_blank">Docalytics </a><span style="background-color: white; color: #222222; font-family: "arial" , sans-serif;">by </span><a href="https://contently.com/" style="font-family: arial, sans-serif;" target="_blank">Contently</a><span style="background-color: white; color: #222222; font-family: "arial" , sans-serif;">. Taking over Docalytics provides access to a data tracking and analytics software, Insight Engine.</span><br />
<span style="background-color: white; color: #222222; font-family: "arial" , sans-serif;"><br /></span>
<span style="background-color: white; color: #222222; font-family: "arial" , sans-serif;">Key features of the program include: the ability to track downloadable content, optimize lead capture forms, and integrate with marketing automation, CRM, and email marketing platforms (<a href="http://www.businesswire.com/news/home/20160218005868/en/Contently-Acquires-Docalytics-Enhance-Enterprise-Capabilities" target="_blank">Businesswire</a>). </span><br />
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<span style="background-color: white; color: #222222; font-family: "arial" , sans-serif;">Contently specializes in finding leads and is well known for helping journalists find work. Optimizing data will produce better, more streamlined content for B2B marketers while improving sales and finding business leads. </span><br />
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<b><span style="background-color: white; color: #222222; font-family: "arial" , sans-serif;"><span style="font-size: large;">Larry v. IRS.</span></span></b><br />
<a href="http://www.npr.org/sections/money/" target="_blank"><b>NPR Planet Money</b><b><span style="background-color: white; color: #222222; font-family: "arial" , sans-serif;"> </span></b></a><br />
<span style="background-color: white; color: #222222; font-family: "arial" , sans-serif;">Williams heard some advice from a lawyer that he did not have to pay his taxes. Williams filed sovereign citizenship by filing with California and formed a trust with Bank of America so all of his income was not in his name. 4 years later, Larry hadn't heard any news and he lawyer that gave his the advice had died. </span><br />
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<span style="background-color: white; color: #222222; font-family: "arial" , sans-serif;">It was another year before the IRS came after him. They started taking money from his bank account and sent him letters. Larry traveled to Australia when he was apprehended by police and sent to a holding cell to sign papers charging him of tax evasion. </span><br />
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<span style="background-color: white; color: #222222; font-family: "arial" , sans-serif;">He faced extradition for 3 years while living in the AU. When put on trial he claimed that he didn't know he was evading taxes based on incorrect advice. He wasn't charged with any criminal activity, but was fined and agreed to pay back his unpaid taxes.</span><br />
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Anonymoushttp://www.blogger.com/profile/11931557791841923904noreply@blogger.com0tag:blogger.com,1999:blog-4868312446745343657.post-30854708691122569302016-02-21T10:21:00.000-08:002016-02-23T17:05:52.405-08:00Week 6 Reading: Share This <br />
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This week in Share This, our class learned about how social media maintains a company's values in order to develop strategic content to segmented audiences. Based on the platform, the social media site used must follow how the audience views information. </div>
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<a href="http://www.kimtasso.com/wp-content/uploads/2013/07/Share_This_frontcover-e1341834417738.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="http://www.kimtasso.com/wp-content/uploads/2013/07/Share_This_frontcover-e1341834417738.png" width="130" /></a>On Facebook, users keep in touch with friends and family by viewing posted material, LinkedIn allows professionals a means to connect on a professional level, Twitter keeps up with specific followers in real time through micro blogging, and Google plus is...still struggling.<br />
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Engaging with audiences on social media is not an easy task. Because we so often use sites we feel like pros and take little effort into creating meaningful content. We share irrelevant and advertisement heavy information frivolously without regard for the reader's interest or how they will access it.<br />
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By producing helpful and insightful information specific to a target market, brands, companies and communication professionals will reach more users and spend less time on wasteful content.Anonymoushttp://www.blogger.com/profile/11931557791841923904noreply@blogger.com0tag:blogger.com,1999:blog-4868312446745343657.post-72836662103524798132016-02-20T08:11:00.000-08:002016-02-23T15:32:36.361-08:00My Trip to Fahlgren Mortin<span style="background-color: white; color: #222222; font-family: "arial" , sans-serif; font-size: large;">My Trip to Fahlgren Mortine</span><br />
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<span style="background-color: white; color: #222222; font-family: "arial" , sans-serif; font-size: 12.8px;">Last Thursday I traveled to Columbus to visit Fahlgren Mortine for PRSSA Match Day. I've been to only a few agencies, but this was one of my favorites.Heather Bartman was my match for the day and she was nice enough to plan the entire morning for me. </span><br />
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<span style="background-color: white; color: #222222; font-family: "arial" , sans-serif; font-size: 12.8px;">Heather sat me down and introduced me to three "Mortinites". </span><span style="background-color: white; color: #222222; font-family: "arial" , sans-serif; font-size: 12.8px;">I learned about the way their company operates and the content they produce. I was given a tour of the amazing facility. I learned about the company's casual culture and the different ways employees had fun. </span><br />
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<span style="background-color: white; color: #222222; font-family: "arial" , sans-serif; font-size: 12.8px;">The most interesting part of my visit was learning how Mortine integrated their advertising and public relations departments to create a client engagement division. I always thought the two similar fields should merge and I guess Mortine thought the same.</span><br />
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<span style="background-color: white;"><span style="color: #222222; font-family: "arial" , sans-serif;"><span style="font-size: 12.8px;">I'm so thankful for all the encouragement and advice Heather gave me. It has motivated me to pursue an industry I love rather than the industry that's easiest. Her advise to reach out through LinkedIn to find industry leaders and get to know how their field works is something every networking professional should practice. I enjoyed my visit and would recommend any public relations or advertising professional to check them out.</span></span></span>Anonymoushttp://www.blogger.com/profile/11931557791841923904noreply@blogger.com0tag:blogger.com,1999:blog-4868312446745343657.post-52748244197926016172016-02-14T08:47:00.000-08:002016-02-16T09:26:01.288-08:00Week 5 PR BlogI'm a PR major with a entrepreneurship minor. I like to think I learned a thing or two about both industries which is why I want to give a couple tips for startup owners.<br />
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There is some online discussion about whether a product or company should remain stealth before launch. I get it, some don't want to reveal the great mystery behind their craft and others are fairly modest in what they have created, but the confusion lies in the understanding of remaining stealth.<br />
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Remaining stealth is a good way to keep competitors from taking ideas and keeping the public at bay for a big reveal. Stealth is good but silent is not. Keeping silent may halt progress, create paranoia and spark mistrust.<br />
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Being silent keeps you away from events to promote your idea before its release. It keeps you from talking to the right people that can make your product happen. Keeping silent is counteractive if the great idea is kept out of the right hands. While one should never remain completely silent about an idea, one should also not brag about the idea as well. It's never a good idea to brag about an idea after a few too many cocktails at an industry event.<br />
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Sharing an idea before launch should be handled carefully and with the right people. Sharing with venture capitalists and investors could lead to cash flow or a court appearance. Although entrepreneurs hope for endorsements, many find themselves in court battling for rights to an idea they accidentally shared with the wrong unethical investor.<br /><br />Be careful with who you share your idea with. Sharing is always a good way test the market and see if your produce means something to the public. It's also a good way to find people that can help you get to where you want to go. Have fun, be wary and most importantly don't give up!Anonymoushttp://www.blogger.com/profile/11931557791841923904noreply@blogger.com0